A Summer Season to Remember
This summer was a first for us. We decided not to carry stock, not to guess numbers, and not to overproduce. Every single piece was sold in pre-order and made to order. It felt like a risk, because asking people to buy something that doesn’t yet exist is not the easiest thing to do. But you trusted us, and it worked. We sold 526 garments. Dresses and pants led the way, closely followed by tank tops. Navy came out on top as the favorite color, while S, M, and L sizes moved the fastest. Even XS and XL had solid demand, which showed us that the collection connected across the full size range. For a first experiment, the response was beyond what we expected.
Making Pre-Order Work
The idea of pre-order is simple: someone buys, then we produce. But turning that into reality is complicated. People do not want to wait months, and honestly, neither do we. This is where Diomcoop, our production partner, changed everything. They helped us bring pre-order to life in a way that actually served customers. Orders came in, and within two weeks products were cut, sewn, finished, and shipped. Not one piece sat in stock. Each garment existed only because it had been chosen. That felt powerful. The feedback confirmed it: reviews praised the textile, the quality, and the honesty behind the project. There were eight glowing five-star reviews, and two more critical three-star ones. The pants in particular sparked conversation, which makes sense — trousers are always harder to perfect across different body shapes. For us, that criticism is valuable. It gives us something to work on instead of pretending everything is flawless.
What We Learned
Running on pre-order is demanding. Collections need to be ready half a year before they launch, and not every partner can keep up with that rhythm. It forced us to think differently about planning, and it showed us the importance of flexibility. What we learned is that pre-order is not just a model, it’s a mindset. It allows us to test demand honestly, without overproduction. But it also needs balance. Going forward, pre-order will remain at the heart of how we work, and we will add small waves of stock along the way. That means responding to demand in real time, without piling up clothes nobody asked for. It’s more effort on our side, but it’s the only way that feels right.
Keeping It Close to Home
What makes us proudest is not only the results but how we got there. Every single step stayed local. Fabric woven and dyed in Barcelona. Labels, threads, and buttons sourced around the city. Final pieces cut and sewn by the team at Diomcoop. All of it happened within a short drive of where we live and work. In an industry where most brands outsource to Portugal, Eastern Europe, or Morocco while still telling a sustainability story, doing everything in Barcelona feels almost radical. For us it is not a marketing line, it is proof that a real alternative exists. And the response showed us that you value it. Many of you placed an order after just one ad, or after your first visit to the site. Some of you came back for a second or even a third purchase. That energy is what gives meaning to all this work. It pushes us to raise the bar again with winter, to keep making clothes that are not only premium in quality but purposeful in the way they are produced.
