About Us

Clothing with a conscience

Pamuuc began with a simple idea: clothing should be made with care — for the people who wear it, the ones who make it, and the planet we all live on. We couldn’t find a brand that truly matched those values. So we built one.

Honest, local, and truly sustainable — Pamuuc is the answer to what we were missing. Built slowly. Thoughtfully. Without cutting corners.

From frustration to foundation

We’re Ayse and Leo — partners in life and in this project. After years around the fashion world, we saw too much of what we couldn’t support: overproduction, greenwashing, unfair labor. So we stepped back, and asked: what if there were another way?

We spent three years researching materials, meeting local makers, and understanding ethical production. That journey became Pamuuc — a name inspired by the Turkish word for cotton, "pamuk," and a symbol of how everything begins: from the fiber up.

Essential pieces, built to last

Our collections are small and versatile. Designed to be timeless and easy to wear. We work with soft, breathable fabrics — primarily a cotton-linen blend that’s European Flax™ certified and dyed with OEKO-TEX® certified colors.

All production happens within a short radius of Barcelona — cutting, sewing, labels, and embroidery included. Keeping things local helps us stay fair, low-impact, and transparent.

It’s not just fashion. It’s a way of doing things.

• Transparency: No vague claims. We show the full journey of each garment.
• Sustainability: Certified low-impact fabrics, minimal waste, and local production.
• Fair work: Everyone earns a proper wage in safe, respectful conditions.
• Simplicity: Fewer, better garments. Timeless design, made to live with you.

A quieter kind of progress

We’re not here to follow trends. We’re here to create something meaningful — at a human pace. No massive drops, no wasteful launches. Just thoughtfully designed essentials, made with care and purpose.

If you’re looking for clothing that respects the people and the planet behind it, we’re glad you’re here.

— Ayse & Leo
Co-founders of Pamuuc